Introduction
The way we travel is set to change dramatically as the world moves towards more sustainable modes of transportation. At the forefront of conversations around sustainable transportation are electric vehicles and in particular the electric cars. Whilst electric cars are part of the solution to decarbonising transportation, they do little to tackle congestion and free up space in our towns and cities for journeys that require a car, van or truck.
That’s where micromobility solutions step in.
Micromobility is an umbrella term for small, lightweight, low-speed vehicles that can be powered by a human or through electrification. They are all about adapting your choice of vehicle by the type of journey you are on, rather than using just one vehicle i.e., a car for every journey. These solutions are designed to be sustainable and to take up far less space on roads than motor vehicles. Not only are they fun to use, but in many cases, such as in inner cities, they offer a much faster method of getting from A to B.
One such mode of transport that sits within the umbrella of micomobility is the e-bike, which has seen its popularity soar in the UK in recent years as more and more people seek an easy, more sustainable, cost-effective mode of transport.
To understand the opportunity and consumer perceptions of e-bikes, we conducted research with 2,000 consumers the findings of which are outlined for you in this report along with the thoughts of some of the industry’s leading voices.
Our focus is on helping consumers to make more environmentally friendly choices when it comes to their choice of personal transportation whether it be by choosing a more sustainable internal combustion engine vehicle, fully electric car or an e-bike.It's for this reason that we have recently launched our dedicated e-bike platform where UK consumers can view circa 1,500 e-bikes from over 50 brands, helping consumers to find the right vehicles for their range of needs.
We are focused on helping consumers to make more environmentally friendly vehicle choices so in turn they can make more environmentally friendly journey choices. This might be walking or using a bike instead of using a car for a short journey, or perhaps an E-bike could be used to travel to a train station.Cars clearly are very important for most people and will undoubtedly remain the primary mobility solution here in the UK, but as we all try to make more positive changes to help combat climate change, other mobility options such as bikes can be a complementary solution. Cars, e-bikes, e-cargobikes and vans, are increasingly being used for either shorter journeys or even for different parts of one journey, where appropriate.
